https://www.chiefexpertsacademy.com/digital-marketing-course

Are you looking for answers to the best marketing tactics for your business?

Our guest, Joleen Emery with Big Raven Media reveals what successful contractors and designers are doing to attract clients they want.

Welcome, Joleen's Marketing Course & Website 00:01
Joleen's free brand worksheet 06:50

Essential Marketing Tactics for 2022:
1. Your brand language, behavior & tone must communicate trust 09:47
2. There is a renewed emphasis on reputation 12:22
3. Social responsibility addressed as a brand value 14:41
4. Positioning as advisory rather than transactional 16:00
5. Inbound marketing remains a leading marketing strategy 18:58
6. Get your digital house in order – do digital right 26:44
7. Evaluate your mobile responsiveness & optimization 30:05
8. Ephemeral content & permanent content 31:36

Joleen's Course: Digital Marketing Mastery 33:08
1. Video length = 3 minutes 45:56
2. Opportunities in branded audio content 49:15
3. Influencer marketing continues to rise 49:56
4. What is the best channel in 2022? Data drives strategy 52:32
5. Why not to skip steps 54:50
6. How much should you spend? 56:40

Great books to read 57:23
Great TED Talks to listen to 58:52
Wrap Up 59:47